DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
There is nothing deceptive about this package, and in no way does it pretend to be a matching-gift offer. But it has taken a successful matching-funds technique and made it Make-A-Wish’s own. Bravo!
Turning trash into treasure
Vietnam Veterans of America and Lupus Foundation of America have an interesting offer in the mail these days. The 5.5-inch-by-7.75-inch closed-face, white outer is addressed to “Resident” and contains only one item: a large plastic bag. No letter, no reply device, no return envelope — none required, because everything is printed on the carrier envelope.
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