DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
In essence, they’re trolling for junk and, if you’ve got any, you simply put it in the bag and it will be picked up on the appointed day. Both organizations clearly explain that donated items will be sold to for-profit wholesale buyers and proceeds will support the groups’ missions.
But here’s the weird thing: While the Lupus Foundation understandably requests, “Please, no furniture or large items,” Vietnam Veterans of America asks, “Please … no cash donations.”
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