DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
Wouldn’t it seem any nonprofit organization engaged in junkraising could benefit from a reply envelope inside the package along with the plastic bag? Because even though they’re not using fundraising-responsive lists to hunt for junk (nor are they targeting direct-mail responsive lists at all, in fact), why turn away occasional cash gifts that would at least help cover the cost of the solicitation?
Related Content
Comments
