DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
“We’ll never see a new offer?” I challenged. “Really?”
“Well … maybe we will,” Yoda said. “But do not confuse the offer with the theme or the topic — I’m talking about the deal and what’s in it for the donor. Except for new premiums, which I do not mean, a wholly new offer does not come along often.”
Related Content
Comments
