DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
So, we should celebrate the sightings of new twists and increased perceived value infused into some classic offers.
I’ve been inundated with membership cards lately. Some are part of the first renewal notice, others part of a new-member welcome package, a few I suspect are reinstatement efforts, and several are acquisition offers.
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