DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
Almost none of them come with any real benefits, such as 10 percent off on gift-shop merchandise or free admittance to something. The vast majority have absolutely no utilitarian value — they’re for me to carry in my wallet to feel good about supporting a charity or cause.
The fact that my wallet would need wheels and a retractable handle should I actually desire to carry all these membership cards around with me is testament to the widespread use of the offer. Clearly, it’s working.
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