DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
But, Yoda would have us ask, can it work better?
Make it harder to throw away
As many of us have seen proven in head-to-head tests, sometimes spending more on a premium pays for itself and then some in increased response. Some mailers, for example, have proved four-color address labels out-pull one-color labels, and four-color with gold or silver foil out-pull no foil. (Indeed, if what I’m seeing from Disabled American Veterans holds up, it looks like four-color labels with gold and silver foil might be the latest winning combination for that organization.)
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