DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
Membership cards run the gamut with everything from a plain paper perf-out card on the reply device to a tipped-on durable plastic card with silver or gold raised lettering like a credit card.
One unusual membership card arrived from Native American Rights Fund. Showing through a second window on a 6-inch-by-9-inch outer envelope, it’s made of plastic and personalized with my name, though not with embossed lettering. The National Rifle Association sent something similar, but the personalization is in light blue on top of a dark-red stripe in the American flag and it is nearly illegible. Oops.
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