DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
Interestingly, I see the most credit card-quality membership cards from the conservatives, just a few from apolitical groups like UNICEF, and none at all from the progressives. (But then, from a production values standpoint, the conservatives usually do have the sexiest mail.)
Double your donations
A matching-gift offer is another classic I see with frequency in both acquisition and house mailings. I’ve received at least one every week for the last couple of months, in fact.
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