DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
Some illustrate the matching- gift offer with coupons, faux checks or “registered documents” requiring my signature. Nearly all “do the math” and spell out how a gift will be matched. And that’s wise.
“Donors aren’t accountants,” Yoda often advised. “Make it easy for them.”
For organizations able to secure matching funds, the offer usually is one of the best performers of the year. And for the lucky few like CARE that regularly receive government grants that can be used as matching funds, it can be a control offer in acquisition year-round.
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