DM Diagnosis: What’s New?
In a world where donors have seen it all, nonprofits find fresh ways of approaching old ideas. Vietnam Veterans of America gives its prospects a large plastic bag to donate unwanted items.
But what if you don’t have match money? Make-A-Wish recently sent me some “Wishbucks” to buy hope for children who are seriously ill. While this is not a matching-gift offer, it almost feels like one because of the Wishbucks coupons, a familiar component in countless matching-gift packages.
Each of the four Wishbucks coupons has a value based on my gift history, and each has a photo and story of a child’s wish. And the letter gives additional examples of children’s wishes, encouraging me to return one or more of the Wishbucks with my donation made out in the same amount.
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