Increasing Long-Term Value of Premium Donors

If your premium package contains a bail-out option in the gift array, conduct a test removing the bail out. Your response rate will likely fall off, but the goal is to increase the average gift enough to offset the decrease in response rate.

Test Concept #2

Eliminate the bail-out option and test a lower gift array highlighting the second gift amount. Again this test strategy is designed to help generate additional program revenue to offset the elimination of the lower-dollar bail out.