Increasing Long-Term Value of Premium Donors

Test Concept #3

Asking for more from people who have the capacity to give more is another strategy. Test higher gift arrays to ZIP codes of greater wealth and targeted lists known to generate higher average gifts than the amounts suggested on your control array.

Test Concept #4

Test adding a lift note to your package such as a thank-you note from a recipient of services, mission-focused message from an organizational executive or a message about good stewardship of funds. The lift note should position why your organization is worthy of a larger donation and might even suggest an appropriate gift amount.