Reaching the Bottom of the Pyramid
India has the means to help its poorest residents. What it doesn’t have is the fundraising know-how.
To put it simply, we in India need to support the development of an effective fundraising profession. The South Asian Fundraising Group, of which I am chairman, is an Indian NGO capable of creating, guiding and building this capacity. We are passionate about this and have a plan which, when implemented, can move NGOs toward self-sufficiency. But if we are to realise the potential, we have to do it quickly.
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