India has the means to help its poorest residents. What it doesn’t have is the fundraising know-how.

By Maj. Gen. Surat Sandhu

India urgently needs a leapfrog strategy. This prompted SAFRG to create a new strategy to recruit and prepare more than 2,000 fundraisers in the next three years. This is possible at a nominal cost of about $2 million over four years.

In four to five years time, the fundraisers trained will be capable of raising more than $150 million per year and increasing this year to year. The sector then will be able to address effectively most issues, including poverty, and establish fundraising as a “career.” Can we afford to delay this? Only at our peril.