Reaching the Bottom of the Pyramid

In terms of total numbers of comfortable and even quite wealthy people, we in India are not that far behind. India has changed. Our economy is growing and is one of the world’s biggest. There are Indians, millions and millions of them, who could quite easily be donors.

In fact, we might have a larger number of people who can give than in any other country. Recent wealth research reports indicate that India now has more than 1 million people earning more than $2.5 million a year, and the number reeling in more than $1 million a year is too big to be counted. Not to mention our billionaires. Nonresident Indians (NRIs) alone send more than $23 billion as remittances. In spite of such potential, major-gift fundraising is almost absent.