Reaching the Bottom of the Pyramid

Are we less compassionate than other countries or less generous? I don’t think so. We just haven’t been asked properly. The oldest cliché in charitable fundraising is, “You don’t get if you don’t ask.” And India today is almost a virgin territory for fundraising.

This enormous resource is there, and we are tapping a mere fraction of it. Why? There’s a simple reason. There are almost no professional fundraisers in India. We have few or no professional trainers, and we do not invest in our fundraising as the senior management does not understand it. In other countries, billions of dollars are accessed by fully trained professional fundraisers. These countries have invested, and the wisdom of this investment is apparent.