Influencing Donors Ethically

“In the fundraising sphere, one of the ways you can invoke it, especially with people who don’t directly benefit from an organization’s programs or services, is to position the support that you’re seeking as payback for what your organization is already doing or will continue to do or will start doing — and that’s what I call cosmic reciprocity,” Slawner said. “You’re not asking for something back because you’ve given to that person directly, but because you give to the community, because you give and improve the lives of the people who are around them.