Influencing Donors Ethically

The rule of scarcity also says that people will support something that is rare and unique, so you should focus on what is uncommon about your organization to prospects.

“Spend 10 minutes thinking about all of the things that you do, and I think that once you combine them together you’ll see that you do represent something unique and uncommon — and that’s what you want to use to position yourself in your marketing materials,” Slawner added.