Influencing Donors Ethically

3. Consistency. “The principle of consistency tells us that nobody wakes up in the morning wanting to be erratic. People are psychologically squeezed to follow through on things that they’ve already said they’re committed to,” Slawner said.

Build appeals based on what you already know about donors in terms of their previous commitments and their previously stated beliefs. The more public, active and voluntary a commitment or a statement of support is, the more likely it will be followed through on.