Infographic: Crowdfunding for Nonprofits

• Individual donors, on average, donated $66
• Individual fundraisers averaged $568 raised
• Crowdfunders raise four times as much when campaigns are supported by video
• 71 percent of Millennials have participated in a nonprofit crowdfunding campaign

Maybe the biggest takeaway? While perks are integral to most of online crowdfunding strategies, a 2012 Yale University study found that thank-you gifts for donations actually reduce altruism, leading to decreased donations.