Infographic: Crowdfunding for Nonprofits

Crowdfunding is relatively new—Indiegogo (2008), Kickstarter (2009) and GoFundMe (2010), three of the biggest platforms and key players in the crowdfunding boom, were founded in the last seven years. Sometimes, it takes awhile for nonprofits to embrace new technology, and longer still to start using it effectively. Not so with crowdfunding platforms.

According to this infographic from MobileCause, Crowdfunding for Nonprofits, in 2013 alone, individuals on crowdfunding platforms raised $5.1 billion, with 30 percent donated to social causes. That’s roughly $1.5 billion in funds. Even better: 62 percent of those donors were new donors, and 28 percent planned to give again.

The infographic lists a few other notable crowdfunding statistics:

• Individual donors, on average, donated $66
• Individual fundraisers averaged $568 raised
• Crowdfunders raise four times as much when campaigns are supported by video
• 71 percent of Millennials have participated in a nonprofit crowdfunding campaign

Maybe the biggest takeaway? While perks are integral to most of online crowdfunding strategies, a 2012 Yale University study found that thank-you gifts for donations actually reduce altruism, leading to decreased donations.

Download the full infographic here for more tips and insights.