Infographic: Surging Social Media Use and Your Nonprofit

• By the end of 2015, all five major social networks hit 100 million monthly active users for the first time. Instagram reached this goal in just three years.
• Crafting channel-specific messages is crucial. Don’t use content on LinkedIn and expect it to have the same rate of success on Instagram.
• In 2015, the average brand’s audience growth across the five networks was 42 percent. In particular, Instagram saw rapid growth, increasing, on average, by 6 to 8 percent month-over-month.

The biggest takeaway, though, might be that social-media inflation is directly correlated to an 
organization’s digital growth and exposure. With the expected growth of social-media users rising to 
33 percent of the world’s population by 2018, TrackMaven explained that good growth is relative 
to the inflation in overall usage.