Infographic: Surging Social Media Use and Your Nonprofit

So, how can nonprofits continue to stay relevant and increase growth and exposure? TrackMaven 
suggested focusing on the right followers. While sweepstakes and giveaways may attract more attention to your page initially, they may not help create loyal followers who believe in your message. Nonprofits also need to make brand community a priority. This means providing relevant, thoughtful content that shows the human aspect of your organization to keep people coming back.