infoGROUP Joins Together Nonprofit Industry Leaders, Offering Unparalleled Products and Services

Gretchen Littlefield will serve as President of infoGROUP Nonprofit, reporting
directly to May. Littlefield commented, "As direct marketers seek donors from a wider variety of sources, nonprofits are looking to do more than buy lists and delete duplicates. They are looking for strategic guidance in finding the right people to contact with the right message, in the right media. This new relationship will enable us to combine our strategic resources at every stage of the acquisition and renewal process for a better return on the client`s investment," she added.