Innovairre Forms Strategic Partnership With IQR Consulting to Serve India

Since forming Innovairre in December 2014, the company has introduced four new data/technology-driven products to the marketplace: Innovairre MC, a fully-integrated, cloud-based fundraising platform; Donor2, the marketplace's first turnkey donor retention solution; Social Synchronization, a data-driven targeting solution that synchronizes offline marketing with social media activity; and e-Receipts, an omnichannel marketing automation solution that enhances donor engagement.

Beyond its commitment to data/technology-driven solutions, the partnership to enter the Indian market supports Innovairre's commitment to international expansion. Don McKenzie, Innovairre President & CGO, stated, "The company has been methodical in our global expansion, starting with North America, expanding to Western Europe, and now we're focused on emerging markets that have large, growing, philanthropically- minded middle-class populations and important social needs. Recently we entered Brazil, and that foray has been extremely successful. India, with its population of 1.3 billion and many important issues, was the next logical market for us."

Rahul Nawab, CEO of IQR Consulting, indicated, "Innovairre's fundraising expertise and comprehensive solution set is particularly well-matched with our evolving needs in India. We're also confident IQR's unmatched data and analytical strength in India will enable us to expand quickly, improving the lives of millions of Indians. We are overjoyed that Innovairre chose IQR Consulting as its strategic partner in India."

Innovairre's Indian entry is also part of Innovairre's Asian expansion plans. The company has maintained a sophisticated manufacturing capability in China during the past 20 years, with three locations and one million sq. ft. of production, design, and service capabilities. Innovairre is also now exploring opportunities in other Asian markets.