Innovairre Introduces Donor-Receipting Technology for Nonprofits
(Press release, Feb. 11, 2015) — Innovairre Communications, a world leader in fundraising, introduced Innovairre e-Receipts software technology today. The e-Receipts platform enables nonprofits to convert donor transactional and CRM data from any channel (including Web, email, mobile, text, social, direct mail, events and call center) into a highly personalized email acknowledgment that links to a secure, personalized tax receipt. The technology is designed to provide a unified but personal experience for donors, so nonprofits can simplify operations and increase donor engagement and subsequent gifting. Through marketing automation, the technology supports virtually unlimited "versions," multiple languages, and trackable calls to action within an easy-to-use interface and workflow. Advanced data transformation and analytics capability are part of the product offering to help monitor and optimize fundraising effectiveness.
