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Innovairre%20Communications<%2Fa>,%20a%20world%20leader%20in%20fundraising,%20introduced%20Innovairre%20e-Receipts%20software%20technology%20today.%20The%20e-Receipts%20platform%20enables%20nonprofits%20to%20convert%20donor%20transactional%20and%20CRM%20data%20from%20any%20channel%20(including%20Web,%20email,%20mobile,%20text,%20social,%20direct%20mail,%20events%20and%20call%20center)%20into%20a%20highly%20personalized%20email%20acknowledgment%20that%20links%20to%20a%20secure,%20personalized%20tax%20receipt.%20The%20technology%20is%20designed%20to%20provide%20a%20unified%20but%20personal%20experience%20for%20donors,%20so%20nonprofits%20can%20simplify%20operations%20and%20increase%20donor%20engagement%20and%20subsequent%20gifting.%20Through%20marketing%20automation,%20the%20technology%20supports%20virtually%20unlimited%20"versions,"%20multiple%20languages,%20and%20trackable%20calls%20to%20action%20within%20an%20easy-to-use%20interface%20and%20workflow.%20Advanced%20data%20transformation%20and%20analytics%20capability%20are%20part%20of%20the%20product%20offering%20to%20help%20monitor%20and%20optimize%20fundraising%20effectiveness.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Finnovairre-introduces-donor-receipting-technology-nonprofits%2F" target="_blank" class="email" data-post-id="9232" type="icon_link">
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Matt Graham, Innovairre chief technology officer, who led the development of e-Receipts, said, "Our research and experience show that the speed and relevance of post-donation messaging are strongly correlated with subsequent gifts and LTV. Although most nonprofits understand the need for urgent, personalized acknowledgments, most do not have access to the technology to execute effectively. Our new platform bridges the gap using technology and automation, and delivers unprecedented flexibility — evolving the traditional receipt process into a personal experience for the donor, and a flexible engagement platform for the nonprofit."
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