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Innovairre%20Communications<%2Fa>,%20a%20world%20leader%20in%20fundraising,%20introduced%20Innovairre%20e-Receipts%20software%20technology%20today.%20The%20e-Receipts%20platform%20enables%20nonprofits%20to%20convert%20donor%20transactional%20and%20CRM%20data%20from%20any%20channel%20(including%20Web,%20email,%20mobile,%20text,%20social,%20direct%20mail,%20events%20and%20call%20center)%20into%20a%20highly%20personalized%20email%20acknowledgment%20that%20links%20to%20a%20secure,%20personalized%20tax%20receipt.%20The%20technology%20is%20designed%20to%20provide%20a%20unified%20but%20personal%20experience%20for%20donors,%20so%20nonprofits%20can%20simplify%20operations%20and%20increase%20donor%20engagement%20and%20subsequent%20gifting.%20Through%20marketing%20automation,%20the%20technology%20supports%20virtually%20unlimited%20"versions,"%20multiple%20languages,%20and%20trackable%20calls%20to%20action%20within%20an%20easy-to-use%20interface%20and%20workflow.%20Advanced%20data%20transformation%20and%20analytics%20capability%20are%20part%20of%20the%20product%20offering%20to%20help%20monitor%20and%20optimize%20fundraising%20effectiveness.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Finnovairre-introduces-donor-receipting-technology-nonprofits%2F" target="_blank" class="email" data-post-id="9232" type="icon_link">
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In addition to email and SMS delivery of tax receipts, the platform is further unique by integrating with Innovairre's print-on-demand platform for full-color, variable direct mail. In the case of undeliverable email — commonly over 10 percent even for constituent files — Innovairre diverts alternate format PDFs with explanation letters to the digital presses for traditional print and mail. The digital print process facilitates continued brand integrity with color logos, highlight text, and imagery, while retaining efficiency for short runs, quick turn, and no inventory overhead. Coupling digital online with digital print creates an ideal environment for multichannel communications and preference management.
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