Innovairre Launches Retention Platform for Nonprofits

According to a recent Association of Fundraising Professionals study, “For every $100 in new donations nonprofits received, they lost an average of $92 from supporters who failed to give again and others who contributed less than they had previously.” To solve this attrition problem, a team at Innovairre analyzed hundreds of donor file audits it conducted in the past 24 months to discern which strategies can better convert new donors. The analysis revealed that speed of acknowledgment, personalization, augmented donor/data insights, robotic handwriting technology and multichannel engagement were all significant drivers of improved results. With these quantified insights, the Innovairre team built the Donor2 process. The analysis also proved the significant impact of improved retention: a 10% improvement in retention can yield up to a 200% improvement in donor lifetime value.