Innovairre Launches Retention Platform for Nonprofits

McKenzie added, “The speed and personalization of a simple thank you makes a massive difference but in the long run, it is showing donors the impact of their gift that has the greatest effect on increasing donor retention rates — and that’s key to the success of Donor2.”

Innovairre is now inviting current clients and other nonprofits to experience Donor2 through an 8-week test that coincides with planned donor acquisition campaigns throughout 2015.