Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Usually, we take the spokesperson to see the work in person and produce spots on location. Because of the economic situation in the region, the station asked us to produce the spots in its studio and incorporate footage we shot overseas. Brooke hosted the spots. She also invited Dr. Bill and Kathy Magee (Operation Smile's co-founders) and actress Roma Downey (a member of Operation Smile's board of governors and host of four DRTV shows) to appear on her daily show and talk about the campaign.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Related Content
Comments
