Innovation + Integration = Impact

Through the six-week period, our strategy was to maximize the impressions throughout the community for the Operation Smile 1,000 Smiles Campaign. Everywhere you looked, that's what you saw.

Kyla: In addition to Brooke Walker, the heroes featured in our campaign were volunteers who had been on Operation Smile medical missions around the world and supporters in the local community, including a member of the Osmond family (country singer Nathan Osmond) with his quote: "As little as $240 provides not only a smile, but changes a life." We involved them in a photo shoot; asked them to give us a quote; and featured them in bus boards, billboards and in online banners targeted at the Salt Lake City area.