Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Tom: Through our partnership with the local TV station, we featured online banners and calls to action on its website. Radio ads featured Access Hollywood's Billy Bush, one of Operation Smile's celebratory ambassadors, and ran during heavy traffic times, driving folks online. And, Brooke also invited folks to go online to learn more about Operation Smile's work almost daily during the campaign.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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