Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
The call to action was for a single surgery or a monthly donation of $20 per month to help provide a surgery. Our brochure allowed people to donate on the spot and give a surgery.
Tom: We exceeded our goal of giving 1,000 smile surgeries and generated tremendous good will throughout the community. But that's not the end of the story.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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