Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Kyla: When the campaign ended, Dr. Bill and Kathy Magee flew to Salt Lake City and sat down to lunch with a gentleman who was interested in giving to Operation Smile. He had a story to tell them — and they wanted to listen.
As he spoke, tears began streaming down his face. He talked about how he had lost a son a few years ago and was struggling to recover from his tremendous loss. He was immobilized with grief and despair — until he saw our Operation Smile City Campaign.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Related Content
Comments
