Innovation + Integration = Impact

This campaign didn't just transform the lives of thousands of children overseas; it transformed the lives of countless families in the community and introduced many new supporters to our cause, including major-donor prospects and new medical volunteers.

And it also was a brilliant display of teamwork across our organization, banding together direct response, development, marketing and communications, student programs, chapters, and volunteers. Every department had something it wished to contribute and in return was able to see the value in participating.