Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Tom: We learned that smart integration of message, use of multiple channels and a layered approach to media could yield big results.
Kyla: And pave the way for greater internal collaboration. We're already in the planning stages for our next integrated campaign! FS
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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