Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Kyla: At least that's what we all believed … and so we set about to prove it in the marketplace. Operation Smile and Russ Reid had already developed a strong acquisition and cultivation program, a robust monthly giving program, and a brand refresh. We were working across [various] channels such as digital, television, mail, phone and events.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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