Innovation + Integration = Impact

In five years, our new marketing partnership and strategies helped Operation Smile revenue grow by 1,000 percent, and we were honored to be named Nonprofit of the Year by the Direct Marketing Association Nonprofit Federation. But there's a difference between using a full array of tools and true integration. We had momentum going for us — with senior management and our board. With everything working — despite the economy — now was the time to invest new marketing dollars to test what would happen if we truly integrated the efforts through consistent messaging and a layered approach to media.