Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Tom: Our launch city for Oper- ation Smile's first City Campaign was Salt Lake City. We chose this market because of its size, the media channels available and — perhaps most importantly — because of its active Operation Smile volunteer base. More than 700 people from the area have gone overseas as medical volunteers for Operation Smile. We knew that we would have a strong grassroots partnership supporting our efforts.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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