Innovation + Integration = Impact

Our first step was to secure a media partnership with KSL TV — the leading TV station covering Salt Lake City and most of Utah. Without a sponsoring TV station, we would not proceed with a campaign. Fortunately, [the folks at KSL TV] were eager to partner with us.

Kyla: We called our campaign the 1,000 Smiles Campaign. First, we wanted to honor the people in the local community who had supported us in the past. We could not do what we do without our incredible volunteers who so generously donate their time and talents to helping children around the world. Some have been involved since we started — more than 25 years ago — so it was a wonderful opportunity to publicly recognize them for their support.