Innovation + Integration = Impact
Kyla Shawyer is senior vice president of international direct-response fundraising and marketing at Operation Smile, and Tom Harrison is president and CEO of fundraising consultancy Russ Reid.
Tom: Our spokesperson and "chief hero" was Brooke Walker — the host of a popular morning magazine show and anchor of the evening news. We like to look for the equivalent of the local rock star to be the spokesperson for a campaign. In many markets, that's the local weatherperson. Someone who is known and loved throughout the community.
- People:
- Kyla Shawyer
- Tom Harrison
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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