Innovation Roles for Managers

When to use the roles

You probably don’t need all of these roles in your organisation but you certainly need some. And their appropriateness can vary depending on the culture of your organisation.

Ethnographers research culture a great deal and look for ways that customers are using certain products and services and then work to adapt them. A similar approach is suitable for an organisation like Greenpeace, which campaigns globally on an issue but needs to adapt the campaigns to different cultures.