Innovation Roles for Managers
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* Gardeners see themselves as responsible for making sure that the organisational culture is capable of sustaining ideas. So the emphasis is on creating a general culture where innovative ideas can flourish. Such a culture is probably supportive and allows experiment and risk. The gardener can look after or nurture ideas in their early stages, but there comes a time when ideas have to grow by themselves.
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- People:
- Bill Gates
- Philip Kotler
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