Innovation Roles for Managers
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* Mash-up artist is a phrase taken from music in which an artist combines elements from different songs — and even other media — to create something new. An innovation mash-up artist is a manager who combines and controls in an organisational sense, tearing down silos, mixing up teams, linking unlikely ideas and bringing in outsiders with the specific aim of challenging current thinking. The key difference with the catalyst is that this time the artist is directing the process.
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- People:
- Bill Gates
- Philip Kotler
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