Innovative E-newsletter E-mails

Visually Interesting: Besides the giant picture that tells you exactly what the rest of the e-mail is going to be about, there’s also a video of the trailer to the movie promoted within the body of the email.

To the Point: Informs the reader exactly why the organization is e-mailing her and what action she is being asked to take without expecting her to read a novel. The copy is well thought-out. All the questions a reader could have about how to see this movie are answered. There is no space wasted on irrelevant information distracting from the main message.