Innovative E-newsletter E-mails
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Shareability: Twitter and Facebook Connect are used at the end of this e-mail so those who want to attend this event, but are a little timid going to a movie alone, easily can post the event to their Facebook profiles and invite friends to join in — an excellent way to incorporate social media into e-mail. E-mail always will be a critical factor in online fundraising, and social media also will be a means of communicating a message. Bringing those two together is the opportunity for innovation, testing and creativity.
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Christina Johns
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