Innovative E-newsletter E-mails

charity: water: Jingle Wells

Visually Interesting: In this e-mail, less was more — simple color scheme, simple layout and easy to read. It was refreshing to be able to focus on the message being conveyed, (in an interesting way), rather than the more than 100 or so e-mails I’ve reviewed that were crammed with copy, colors, fonts and thumbnails in an attempt to draw my attention by any means possible. It was the unique simplicity of charity: water's approach that made it stand out.