Innovative E-newsletter E-mails

To the Point: In so many of the e-mails, the messages were spread across the whole e-mail; nothing was highlighted or easy to pick up without reading the entire thing, which people rarely do. Charity: water gave it to me straight. It chose its pitch and made it direct and well thought-out. Again, less was more. The statement, “America is about to spend another $450 billion to celebrate the holidays — that's enough to solve the water crisis several times over,” was enough to get me thinking. The video and the tagline, “Give up the gifts, give people clean water and start changing lives,” sealed the deal.